AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |
Back to Blog
Wechat mini program task management tool11/19/2023 Their recommendations were extremely trusted by Chinese users, driving a huge amount of sales.īut there was one problem: influencers use WeChat Subscription Accounts (somehow equivalent to Facebook Pages) to send notifications, but the articles sent on these accounts can’t contain hyperlinks! It was therefore difficult for influencers to link to products in order to convert from content to e-commerce. These influencers became huge growth drivers for fashion, childcare and cosmetic brands. WeChat has been the place where a striving community of influencers developed (partly due to specificities of the Chinese market, and partly due to the fact that WeChat advertising wasn’t that good at targeting customers). In order to understand the trend, we have to look into these influencer accounts in more detail. ![]() Key Opinion Leaders such as Yu Xiaoge started to boast more than 1.5 million USD of monthly sales through their e-commerce mini-programs.Ī growing number of top WeChat influencers started developing their own e-commerce and content mini-programs. Over the last few months and weeks, the tide has been turning. Why? Why have WeChat mini-programs started to gain traction? WeChat Mini-programs and social e-commerce Yet, lately, mini-programs have started to gain traction.
0 Comments
Read More
Leave a Reply. |